ATLRetro

By Jeremy “Puck” Turman
Contributing Writer

BEYOND THE VALLEY OF THE DOLLS (1970); Dir: Russ Meyer; Writer: Roger Ebert; Starring Dolly Read, Cynthia Myers, Marsha McBroom, Phyllis Davis, Charles Napier; Taboo-La-La Series hosted by Blast-Off  Burlesque at Plaza Theatre, Sat. June 2; 10 PM; arrive early for a sexy live stage show courtesy of Blast-Off Burlesque, all-girl band action from Catfight (featuring Kool Kat Katy Graves) and special guests Baby Doll, Patricia Lopez, Poly Sorbate and Turnin’ TriXXX! And enjoy Psychedelic Trip Punch while DJ Westwood-A-Go-Go spins in the lobby, compete in a Dance FREAK OUT Contest and win prizes from Libertine; $10; age 18 & over only; trailer here.

The first thing that came to mind when I was younger, and BEYOND THE VALLEY OF THE DOLLS was brought up, would have been a porno. I mean it is an X-rated title (or was until 1990 when it was re-classified as NC-17 ) It is in fact a Russ Meyer production—the [man with the] same creative energy that unleashed such classic american sleaze as THE IMMORAL MR. TEAS , FASTER, PUSSYCAT! KILL! KILL! and VIXEN! upon the masses. It also boasts a healthy dose of nudity-laced scenes littered with culturally taboo topics of the time, which has led to this film being widely considered the zeitgeist of exploitation cinema.

Now that I’m an adult, I have a much broader opinion of the film than just a porno. The story falls into place as three devilishly good-looking young girls in a band looking to make it big head to Hollywood to fulfill the most youthful of dreams, to be rock stars. Hollywood embraces the girls as quickly as a candy bar at fat camp and thus our adventure begins. Along the way they come across everything AND the kitchen sink . Here’s a quick rundown:

This girl Kelly (Dolly Read), band[Casey (Cynthia Myers) and Pet (Marcia McBroom), along with Kelly, form The Kelly Affair) and with boyfriend/band manager Harris (David Gurian) high-tail it to Los Angeles to make it big and find Kelly’s aunt Susan (Phyllis Davis), who has something to do with some money that could somehow be rightfully Kelly’s as well. Susan has an accountant that’s real sleazy and thinks the band are nothing but a bunch of hippies looking for a free ride. The band meets this totally awesome rock producer at a party, and, of course, he demands they sing/play and, of course, they do and, of course, they rock! So now this guy takes over as their manager and has them change their name to The Carrie Nations. This pisses Harris off and he goes on a bender. At this point a lot of nakedness and sex begin happening. Seeing as I haven’t seen this film in over 10 years and knowing the age I was at that time, being a younger man focusing in on the eye candy, the plot begins to fade. Although I can truly say the one thing that sticks out in my mind the most are the colors. Vivid rainbows of tacky print burned into my memory. What were they thinking?

The three gorgeous stars of Russ Meyers' BEYOND THE VALLEY OF THE DOLLS (20th Century Fox, 1970).

BEYOND THE VALLEY OF THE DOLLS has stood the test of time as an example of an era when moral fiber was more prominent in the culture of America and to release a film with such a lack there of was a slap in the face to the establishment from which it bears roots. It screams where’s the line and how far can I get past it before you stop me? How about a film filled with love, rape, murder, sex, dope, abortion and suicide? Sounds deep, doesn’t it? But it’s not. It’s really a film about nothing. Call it Cult Classic. Call it Sexploitation. Hell, call it Rabid West Coast Surrealism, but keep in mind what the narrator clearly states to close out the film’s trailer: “This is not a sequel, there has never been anything like it.”

The Plaza Theatre is Atlanta’s oldest continually operating cinema, but this art-deco treasure is in serious danger of closing. In recent years, under the stewardship of the amazing Jonny and Gayle Rej, the Plaza has been undergoing a renaissance with edgy bookings of cult and classic movies, often accompanied by stage shows. It’s home to the Silver Scream Spookshow (CREATURE FROM THE BLACK LAGOON IN 3D June 30), Splatter Cinema (ZOMBIE HOLOCAUST this Tues May 8), Blast-Off Burlesque‘s Taboo-La-La (BEYOND THE VALLEY OF DOLLS on Sat. June 2), monthly screenings of THE ROOM (with star Tommy Wiseau and Greg Sestaro in person, May 11, 12 & 13), THE ROCKY HORROR PICTURE SHOW every Friday at midnight complete with stage show led by Lips Down on Dixie, as well as all sorts of special screenings and regular first runs of art, foreign, indie and just plain cool movies. For the next 30 days, we’ll be reminding you of what’s great about The Plaza – articles, fun facts, and more – and urging you to support this amazing Atlanta institution by seeing a show or making a tax-deductible donation. It’s really come down to use it or lose it. Atlanta has lost so many great places, and we don’t want to think of an Atlanta without The Plaza.

For our first day, we asked Gayle Rej to go back to the beginning and give us a little history lesson…

[Coca-Cola tycoon family] the Candlers built the Plaza shopping center and Plaza Theatre in December 1939. It was a big deal because it was the first place in the city with off-street parking – making it the first official shopping center in Atlanta. There were giant klieg lights from the city, and Mrs. Candler-Griffith (the builder’s daughter and the mother of the current owner) was very young and was in a hotel room across the street at The Ponce de Leon Hotel looking down at all of the excitement. The first movies shown were THE WOMEN and then Frank Capra‘s MR. SMITH GOES TO WASHINGTON starring Jimmy Stewart.

Tune in tomorrow and visit ATLRetro every day for the next 30 to find out more about The Plaza!